Exploration & Experimentation

Adobe Flex 3 SDK.

That is something new that we are experimenting with right now. Though we have not explored all the possibilities and strengths of what the Flex SDK can do, but so far, things are looking positive. Though, we really suspect that we might need to do some what some level of customization to the "look-n-feel" of the UI, then it should look pretty nice & neat.

Our main goal is to make sure that our consumers can find what they want, and get what they want in short 3 simple steps:

1. Browsing and/or searching for Products.
2. Add to Cart.
3. Check Out.

The objective is to keep it simple. We think that its really easy for designers & developers to get distracted & sidetrack their focus on what is important to what is optional. In our case, having a graphically intensive UI is not really what we need. Our website's main content & focus is on the products.

Nonetheless, it still takes creativity & good business acumen to design a UI that provides a very good flow to the user's web experience.

Goals of Our Website

Much has been in the pipeline & discussion on how we can improve our website, and how we can leverage on the online social media to draw more people to know about us. And lately, we have began to notice some minor results. Well, it definitely hasn't reached what we have targeted, and it will still require more time. However, having results is a really good sign that we are heading on the right path.

Now that we have gotten "eyeballs" to see what we are doing and what we offer, the next step is to think more deeply about how we intend to market the products we have on our website, and to do it in a more VISUALLY CAPTIVATING manner. There has to be a way to capture the attention of our potential customers, as well as suppliers. Questions we need to answer includes:

1. Who are these people that we are targeting?
2. What kind of needs do these people have that we can fulfill?
3. Why should they buy from our online shopping cart when there are already so many shopping carts out there like Amazon.com & EBay?
4. What can we offer that amazon.com or ebay.com can't offer?

One thing we are confident of, is that though we might not be as successful as amazon.com or ebay.com on the global market, but YumTrade definitely has the Singapore Online Shopping market. And we intend to keep things that way for as long as possible!

However, we do not wish to remain there as well, we want to continue seeking better ways, more cost effective ways to bring better products to our target audiences. We do not need to be the best online shopping website in Singapore selling everything. But we certainly can be the best, and we are the best in the area of selling beauty, health, and personal care products & supplements online.

And now its time to improve!

YumTrade is the #1 beauty care, health care and personal care online shopping website in Singapore.

Del.icio.us - Online Social Bookmarking

Speaking of the amazing wonders of online social media marketing, we have also began engaging ourselves in the world of social bookmarking. Well, Social Bookmarking has been around for quite awhile actually, but only became more famous in the recent years. And we believe it is time for us to hope on, and leverage of the great benefits that it can bring to us.

We are still new to Del.icio.us, but we are learning, and exploring the many amazing features that can be used to help us build an image and create a presence of our own on the website.

Twitter

Good morning everyone! Well, we are here to share that we have officially included the Twitter Widget on our YumTrade website, now you can follow our most recent tweets even from the website itself.

We strongly believe that by engaging ourselves in Twitter's online services, we'll be able to network and engage with more people from all over the world that could actually be beyond our physical reach.

If you have a twitter account, do follow us today. Just look up @yumtrade once you have logged into your twitter account.

The Twitter website is http://www.twitter.com/.

Potential Suppliers.

Calling all interested wholesale suppliers of Personal Care, General Health Care, Beauty Care & Cosmetics products. We are currently looking focusing our online business & store on selling what is closest to our hearts and passion, and that is product that deals with personal, general health care and beauty care products. We are also welcoming suppliers who are dealing with cosmetic products.

Interested suppliers can email us with more information about your products at supplier@yumtrade.com.

We thank you for your keen interest to work with us, and we certainly look forward to collaborating with you as well.

Welcome to YumTrade!

In the recent months, we have been re-looking at ways to improve our YumTrade business & online store. Some of the interesting things we have done includes having a Facebook page of our own. We have come to realized the importance of increasing our presence in the online social media platform. Being the top online store in the local Singapore market, we believe that its time that we ride upon the online social media.

Being an online store, it means that we are actually providing an Advertising platform for potential suppliers who are trying to reach audiences far and wide, and that they do not have the technical know-hows to put their products onto the internet.

And once we have placed their products on our online store, the next most important step is knowing how to market & attract the target audience to our website, and bring in more online customers. And that is exactly the reason why we have revive this old blog that we have. In the recent 5-10 years, online social medias like Facebook & Twitter, has become the most popular online database of people around the world! People of all ages, social backgrounds, financial backgrounds, races, skin color, etc. And in the last few years, the demand for online social media marketing has also doubled & tripled. This is a very clear signal for us, as it is the right timing to "hop" onto the bandwagon, and join in the fun!

Good news is that online social media marketing is still fresh (well, as long as a technology is not 20 years or more older, its still a "baby"). We want to take advantage of this powerful online social media platform to reach out to audiences that we cannot do face-to-face. We want to create a future where we can bring suppliers & customers to us, more than us going to them.

Some of the interesting strategies we are current looking into, as well as have already implemented includes:

• Facebook Page
• Twitter Account
• Blog site

We believe that the next important aspect of online social media marketing includes leveraging upon the online media networking platform like YouTube, to put on our advertisements.

We definitely welcome feedbacks and suggestions from everyone and anyone, as long as it makes sensible sense. As long as it is practical and inline with our vision and mission, we will be more than happy to consider your feedbacks, and possibly to even implement it.

We honestly believe that a successful online business & store cannot solely depend on ourselves, but also require the regular visits and purchases of our happy customers.

Once again, we thank you for all your support over the recent years, and we look forward to continue serving you better in the near future!